Film Marketing (Holiday Homework)

I had closely researched into the marketing of the film 'Harry Potter and the Deathly Hallows Part II' and this is because I feel it would have been one of the most marketed films in which was recently released. I had researched closely into how marketing products work together in order to promote the films more successfully and also how they use continuity and the reasons behind the techniques of the ways in which they market. I had created both a prezi and a powerpoint on the different features of marketing and how successful the film had been in terms of promotion and generally. The first poster for Harry Potter and the Deathly Hallows was released in March with a wider range then being released as a follow up revealing more about who is in the cast, yet the one thing in which they all had in common was the caption 'it all ends' followed by the release date '7.15' thus showing mystery and creating a buzz amongst the audience as they are questioning what is to come, and whether it actually will be the last of the sequence of movies. The trailer however, is very similar to the print products in terms of costume, props, locations and characters. Looking closely at the trailer it says that '3D' is coming to cinemas suggesting that there is no budget, thus meaning it is a mainstream film and fans would also go to see this also. Another way in which the movie gained attention was through the use of interviews with the actors themselves about what is to come and  this releases a little more information each time but not enough to spoil the movie, more to create a buzz and a wider 'word of mouth' effect. The premiere of the film was also posted on YouTube where the characters are discussing all the movies in which they had been in suggesting that it is actually then end of it all.

Harry potter and the deathly hallows part 2

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In conclusion, I have found that the producers of a film use many different methods of marketing so that it appeals to a wider audience of all ages and genders but without revealing too much of the narrative. I have found that the more in which the film is advertised (marketed) through posters, magazines and trailers as well as viral advertisements allows the audience to become more aware of the upcoming film and the reveal of new material in each teaser trailer develops the interest rating and this means further success in terms of views, etc. However, each film must contain the appropriate material in order to enhance the interest of their target group, for instance they must show aspects of the genre in the trailer as well as the print products and the print products should be placed well in order to gain maximum attention and recognition. To gain a wider audience the films must be advertised virally for example in a wide range of cinemas or cinema guides in order to maximise a mass audience and people spreading the word about the film itself. Furthermore, it is often difficult for independant media groups to gain recognition using these same marketing strategies as they have less money, whereas mainstream has no budget so this means marketing must be done carefully, and this could be an aspect I have to remember. Mainstream films can advertise on transport and billboards in town centers, whereas independent films often depends on reviews the films have got in magazine articles. From this I will bare this in mind when creating my products by making it so that the potential audience feels like they can connect with the actors in which I use continually through the production package I am making.

- New films often have a few teaser trailers so the producers can entice more people as each trailer reveals more of the narrative each time, attracting new and extisting fans.
-Posters are a key point to advertising. They reveal the main cast, and that will draw people to the film more so if they are popular actors. They often create many posters showing a different aspect of the film each time whether it is a location, or a new character.
-Magazines advertising movies is a key element in marketing it and getting the attention of potential audiences. Front cover like total film and empire draw in the wider audiences of magazine readers more than independent magazines do. Also reviews and premieres would entice people more as more people would be rating it and if they were not interested before they may now reconsider.